ArchetypeDNA is a global consultancy that helps our clients build, strengthen and differentiate their brand from the inside out.
From B2B to B2C to D2C, our work has influenced, inspired and transformed our clients' industries.
We push our clients, and ourselves, to perform at levels that may be a little out of everyone’s comfort zone, but that is where we believe growth transpires, performance excels, perception is shaped, and loyalty deepens.
The consultancy was founded in 2009 by Shannon Ryan, an industry thought leader in global brand and product development, with proven success accelerating company and revenue growth for companies of all sizes and across industries.
Over the past 20+ years, Shannon has held executive leadership roles on both the agency and
brand-side in strategy, marketing, product, customer success, and operations. She has also served on multiple advisory boards/board of directors, including the American Marketing Association, Silicon Valley.
Shannon has worked with some of the most respected and ubiquitous brands in the world, including:
Airbus, Audi, Cardinal Health, Cisco, Credit Suisse, Deloitte, Dropbox, Facebook, Formula 1, New Relic, Oracle, RSA, Splunk, Super Bowl 50 Host Committee, Toyota, and VMware.
Our clients are our partners. Our commitment to this partnership is engrained in our style, approach and delivery, working side-by-side as a team with our clients.
We are a boutique consultancy by design as it keeps us agile in our thinking and execution, enabling us to offer innovative and fresh ideas, while scaling quickly with the changing needs of our clients.
We have built an extensive global network across business functions and industries to help achieve global reach with local customization.
Our network brings together the sharpest minds that some of the most respected brands in the world have relied on to bring their ideas to market. This deep bench of experts enables us to complement a clients' team and help drive innovation with diverse and trusted experience.